Copacino Fujikado Unveils "The Sprint," a New Creative Process and Positioning to Help Brands Break Through

Copacino Fujikado Unveils "The Sprint," a New Creative Process and Positioning to Help Brands Break Through

Aug. 27, 2025

Independent creative and media agency Copacino Fujikado (Co.) is making waves with new positioning and a new tech-driven and streamlined process that delivers fresh, disruptive creative ideas and innovative media strategies for mid-sized brands that are underserved by large holding companies and have outgrown small specialist shops.

In a new series of agency videos, Co. hilariously shows the ways that traditional holding companies treat their clients. Passing the buck, unprofessional team members and mergers constantly changing who is in charge, the clips question why any brand would want to settle for big agencies that don’t value their business.

Scott Foreman, Copacino Fujikado CEO said:

"Mid-sized brands looking for marketing constantly tolerate the chaos that comes from shifting promises and layers of BS. We’re the antidote to all the mess, delivering clarity, consistency, and a real partnership."

 

The agency also announced the launch of The Sprint — a breakthrough creative process designed to generate powerful ideas through intense collaboration from the onset of a creative partnership. The proprietary process is powered in part by “The Co. Speedway,” a custom GPT-powered tool that helps streamline everything from writing to strategy.

Foreman said:

“From the scrappiest startups to household names, brands across the spectrum are seeing their timelines condensed, their budgets constrained, and their market shares challenged. We believe every brand – regardless of category, size, or location – deserves breakthrough work. Our agency is built around developing quality ideas that resonate with the right people in surprisingly meaningful ways.”

 

Since implementing The Sprint, Co. has racked up an uncommonly high 75% win rate in final-round creative pitches, leading to many new business wins, including retaining the AOR for Visit Seattle, which has a new global campaign highlighting the city’s natural splendor.  

The Sprint relies on a disruptive model that combines Co.’s creative media experts and media-minded creatives to unlock a brand’s potential. The entire creative department engages with the brief from day one, working closely with clients to shape formative ideas in real time, rather than working in silos and presenting only finished work. 

It’s an approach that invites transparency and iteration, with the goal of landing on creative that helps midsized brands punch above their weight. Clients are looped in early and often, which leads to tighter alignment and less rework. In fact, three of Copacino Fujikado’s last six wins have gone to market with the exact creative that was pitched.

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