Colangelo Synergy Marketing Rebrands as The Brand Behaviorists

Aug. 06, 2024

Colangelo Synergy Marketing Agency is excited to announce it is rebranding as The Brand Behaviorists, accompanied by a corporate reorganization. This transformation reflects their commitment to meeting the evolving needs of their diverse clientele in an increasingly impactful way.

With these changes, the organization has enhanced operational efficiency, strategic capabilities, and client-focused collaboration. The Brand Behaviorists are committed to empowering clients to achieve their business objectives through innovative and effective marketing solutions.

Former Owner of Colangelo and Partner of The Brand Behaviorists, Alyson Tardif explained: 

"Rebranding to The Brand Behaviorists signifies more than a name change; it embodies our essential mission: Providing the behavioral codes to commercial success. The Brand Behaviorists will be led by a strong alliance of five of our own proven thought leaders. As Partners, Don Growhoski, Aaron Feigenbaum, Amy Hoak, Joe Raimo and myself guarantee all clients receive hands-on personalized leadership, ready to address their unique challenges and opportunities."

 

Former Owner of Colangelo and Partner Don Growhoski added:

“The Brand Behaviorists will continue to drive differentiation, interest, and sustainable growth for clients. We have always understood that there is a scientific process to how people become attached to brands and with this agency evolution we will focus these efforts on behavioral coding. By decoding a brand and its consumers behaviors, we can build differentiated brand positionings, selling strategies and communications through a singular reason for how a brand behaves, expresses itself, and drives commerce with a clear point of view and ownable space within a category.”