Cheil Worldwide triumphs at Global LIA ceremony in Shanghai with new Blue LIA statue for Regional Agency of the Year

Dec. 06, 2017

Cheil Worldwide’s Hong Kong and China leadership teams were joined by Global Chief Creative Officer Malcolm Poynton, to receive their Global LIA statues and the new Blue LIA statue for Regional Agency of the Year for Asia.

Paul Chan, ECD at Cheil Worldwide Hong Kong, said:

“We're humbled and incredibly proud of our best year ever at LIA. London International Awards means a lot to me personally. It was the first-ever global award show we’d ever entered back in 2003. Back then, there was no Silver or Bronze. It was Gold or nothing. So it was a lot harder to win. Luckily, we managed to win Gold that year—but unfortunately, we couldn’t make it to the award ceremony in London. To make up for it, we had a lot of success at this year’s global LIA awards 2017. We’d already scooped 6 Golds, 2 Silvers and 4 Bronzes, so we didn’t think it could get any better.  But last night, we scored another Gold with one of the first-ever RED LIA trophies—a thing of beauty designed to celebrate the world’s best Chinese creativity. As the cherry on top, we were also presented with the stunningly gorgeous BLUE LIA trophy for being crowned ‘REGIONAL AGENCY OF THE YEAR’ at the global LIA awards. Needless to say, we're chuffed to bits. What a night. What a year. What an incredible team. Thankfully, it also makes up for missing the award ceremony back in 2003. “

 

Malcolm Poynton, Global Chief Creative Officer Cheil Worldwide, said:

“It was a privilege to be invited to talk at the LIA CHINA ceremony. The calibre of winning work I saw at LIA CHINA is truly world class - a reflection of the incredible Chinese talent that Barbara Levy and Gordon Tan’s team assembled to judge these awards. Congrats to all the winners of the distinctive red LIA CHINA statue, the rest of us are green with envy.”

 

Cheil Worldwide Beijing won 1 Gold, 1 Silver and 3 Bronze statues at the LIA announced on October 31 2017. The details are:

• Gold - Pharmaceuticals - Campaign for Gangtai Anti-Hemorrhoids Patches - Butty&Belly titled "Pain in the Butt", "Hot Pot Hero", "Bloody Butt", "Toilet Psycho"
• Silver - Pharmaceuticals Craft - Animation for Gangtai Anti-Hemorrhoids Patches - Butty&Belly titled "Hot Pot Hero"
• Bronze - Health & Wellness Craft - Animation for Gangtai Anti-Hemorrhoids Patches - Butty&Belly titled "Hot Pot Hero"
• Bronze - Health & Wellness Craft - Cinematography for Operation Smile titled "The Girl in the Mask"
• Bronze - Pharmaceuticals Craft - Animation for Gangtai Anti-Hemorrhoids Patches - Butty&Belly titled "Toilet Psycho"
• Finalist - Health & Wellness Craft - Animation for Gangtai Anti-Hemorrhoids Patches - Butty&Belly titled "Pain in the Butt"
• Finalist - Health & Wellness Craft - Direction for Operation Smile titled "The Girl in the Mask"
• Finalist - Pharmaceuticals Craft - Animation for Gangtai Anti-Hemorrhoids Patches - Butty&Belly titled "Pain in the Butt"

After amassing a total of 13 statues at the same event, Cheil Worldwide Hong Kong was Regional Agency of the Year. The details are:

• 4 Gold, 1 Silver, 1 Bronze for JBL, “Block out of Chaos”
• 3 Gold, 1 Silver, 1 Bronze for 3M, “Earworm Billboards”
• 1 Bronze for Tesco, “Safety Bags”
• 1 Bronze, “Scrabble Keyboard”