Brands&People Unveils "Hazlo Sin Filtros" Campaign for Innvictus

Jun. 14, 2024

Brands&People, the innovative creative consultancy and part of the TBWA global collective, unveiled their latest advertising campaign, “Hazlo Sin Filtros” (meaning "No Filter"), crafted for the renowned retail brand Innvictus. This groundbreaking campaign aims to surpass last year's success by prioritizing storytelling over traditional lookbooks, creating a more compelling narrative for the audience. The campaign will be rolled out across Mexico.

Innvictus faced the challenge of exceeding last year’s campaign success. Recognizing the power of storytelling to captivate and engage, Brands&People set out with a clear mission: to develop an authentic and engaging campaign that truly resonates with Innvictus’ audience.

To bring this vision to life, Brands&People infused the campaign with the dynamic music of Argentinian rapper Trueno. His powerful and authentic sound perfectly aligns with the campaign's energetic and passionate vibe. By incorporating Trueno's song, the campaign boldly merges commercial appeal with artistic authenticity, ensuring a vibrant and genuine promotion of the brand.

Gerardo Ortiz, Co-Founder and Creative Director, Brands&People, notes the “Hazlo Sin Filtros” campaign is designed to reflect Innvictus’ core values, maintaining consistency with the brand’s concept to resonate with existing customers while attracting new ones. 

The campaign embraces an editorial aesthetic, enhanced by bold typography and striking graphics that highlight the campaign’s photos and videos. Each visual element is meticulously crafted to reinforce Innvictus’ brand identity, creating a cohesive and memorable experience.

As the 2024 institutional campaign, “Hazlo Sin Filtros” is more than just a momentary spotlight; it will be a constant presence throughout the year. Expect to see it on billboards, in-stores, social/digital ads, and across various content channels.

Brands&People continues to set new standards in creativity, and “Hazlo Sin Filtros” is a testament to their dedication to pushing the boundaries of design and advertising.