BoConcept appoints We Are Social to lead new global Pinterest strategy

Nov. 05, 2019

BoConcept, the Danish bespoke interior design company and furniture retailer, has appointed socially-led creative agency We Are Social as a global social media partner, with a focus on Pinterest.

We Are Social will develop a global Pinterest strategy with the aim of driving quality traffic to BoConcept’s 300+ retail stores around the world. It will also look to position BoConcept as a source of inspiration for those updating their homes.

We Are Social will create an editorially-led content calendar for BoConcept’s Pinterest channel, supporting wider business and communications initiatives such as new product launches and brand partnerships. This always-on content stream will be supported by the creation of social-specific assets for Pinterest.

The appointment comes as the brand looks to streamline its user experience on social. We Are Social’s London office recently completed a pilot period with BoConcept, where it relaunched the brand’s global Pinterest accounts.

Paula McGuinness, chief marketing officer, BoConcept, said:

“Pinterest has long been a key source of inspiration in the design and home decor space, but recent upgrades to its discovery and e-commerce functionalities have made it an even more crucial platform for us. We wanted to find a new creative approach which would enable us to engage and inspire key audiences online and drive interest back in-store. This appointment reflects our confidence in the agency as a long-term, global partner.”

 

Jim Coleman, UK chief executive,  We Are Social, commented:

“BoConcept is a highly regarded company with a strong brand aesthetic and beautiful products - this makes it the perfect fit for Pinterest. We’re delighted to have the opportunity to work with a global brand that is investing in Pinterest as a significant part of its marketing strategy - it’s the kind of brief that doesn’t come around often enough. It’ll be a great opportunity for us to think creatively and use the new multiple new brand-focused formats that Pinterest now offers.”