Back Market Launches the Last Shot Gallery - a Bold Campaign Exposing Fast Tech's Hidden Damage

Oct. 22, 2025

Fitzrovia became the centre of a powerful climate conversation this week, as Back Market, the global marketplace for refurbished tech, unveiled The Last Shot Gallery - a bold fusion of art, science and activism that exposes the environmental cost of fast tech and planned obsolescence.

The two-day immersive exhibition reimagined the world’s most iconic landmarks, from the Cliffs of Dover to Iguazu Falls, to show what could be lost if our throwaway tech habits continue unchecked. Through hyper-real digital art and iPhone-shot photography, the gallery invited visitors to experience the hidden consequences of overproduction and overconsumption, and imagine a more circular future instead.

The campaign follows new research commissioned by Back Market, revealing that 89% of Brits say they’ve noticed visible signs of climate change in their lifetime, yet over a third (35%) admit it hasn’t changed how they shop. The findings highlight the growing awareness–action gap when it comes to sustainable technology.

Combining creativity with data, the exhibition was developed in collaboration with emerging digital artists and supported by Professor Mark Maslin of Earth System Science (UCL), whose research linked the artworks to real-world environmental projections.

Luke Forshaw, Head of Brand at Back Market said:

“With The Last Shot Gallery, we wanted to make the impact of fast tech impossible to ignore. Art has the power to translate data into emotion - to make people not just understand the issue, but connect with it. This campaign turns our sustainability message into something tangible, powerful and human.”

The exhibition continues Back Market’s stance of bold, purpose-led activations that challenge fast tech. From Life After Ad, which transformed out-of-home materials into grow bags for Hackney City Farm, to The Refurbished Restaurant, a dining concept drawing parallels between food and tech waste, and End Fast Tech, a striking OOH campaign across the capital spotlighting overconsumption and overproduction.