Announcing Muscle Beach: the new Production Studio Makes its Debut

Oct. 08, 2026

Muscle Beach, the production and post production studio, led by award winning director Tomás Peña, today makes its debut to the creative industry.

In addition to being specialists in creative direction, content creation, animation and VFX, Muscle Beach also directs hybrid commercials, music video and feature films using AI, and fusing traditional film craft with nascent technology.

Tomas Pena, co-founder and creative director, Muscle Beach commented:

"We built Muscle Beach because while the tools change, the standards should not. Hybrid production lets us go faster and further, but every frame still answers the same question: is it any good? AI is just a fantastic new tool in the hands of people who know how to use it." 

 

Today's debut sits alongside the recent release of new La Zowi music video “Gordo”, produced through the Muscle Beach hybrid production process of live-action and AI, and TK MAMI’s “Josea” created using AI.

The studio counts KFC, Old Spice, Nike Jordan, Magnum, and Preply - among others - as clients, and have created a portfolio of music videos for Spanish and international artists.