AllOver Media Acquires Boxi

Jun. 22, 2023

AllOver Media, the largest multi-platform Out-Of-Home (OOH) media company in the U.S., announced the acquisition of Boxi, the nation’s largest tech-infused truck media company. The acquisition will enable AllOver Media’s truck advertising division to bolster existing offerings with industry leading technology, inventory and value for marketers in any market, segment or media budget.

AllOver Media is the leading multi-platform OOH advertising company in the U.S. The company services a wide range of corporate and government customers and industries, including consumer packaged goods, beer and alcohol brands, the entertainment industry and more. With AllOver Media, brands are able to display their messages on exclusive digital and print media formats including convenience store ads, restaurant/bar ads, grocery store ads, ski resort ads, truck ads, pharmacy ads and others across all U.S. markets.

Boxi is a California-based tech-infused truck media company. Since its inception in 2017, Boxi has grown to be the nation’s largest truck media company, servicing customers across industries such as wine and spirits, consumer packaged goods, food and beverage and more. The company’s proprietary solution and 24/7 access dashboard allows clients to keep up to date with their campaigns’ progress. Boxi’s innovative approach to truck advertising has propelled it to the top spot in the truck advertising space.

Jeff Griffing, CEO of AllOver Media, said:

“In the twelve months ending in March 2023, U.S. drivers have logged 3.27 trillion miles, higher than any other comparable 12-month period in history. It’s impossible to ignore the amount of people on roadways today, and we see this trend as an opportunity to aggregate those eyeballs into advertising impressions for our customers. You cannot ad block or change the channel on a 26’ box truck with a beautiful brand message that is next to you on the road. We’re excited to combine the proven impact of large format truck messages with 24/7 customer measurement technology.”

 

Neal Pecchenino, CEO of Boxi, said:

“Having bootstrapped Boxi from a tiny Santa Monica apartment a mere six years ago, I’m proud to say our team now wraps over a thousand trucks a year with customer messages. We build campaigns with a proprietary mix of technology and proactive problem solving that result in high impact, dashboard tracked, low CPM campaigns in all markets. We couldn’t be more excited to work with Jeff Griffing and the incredible team at AllOver Media. Our focus on quality and our vision for how to provide game-changing technologies to the industry are completely aligned. Our new partnership opens a world of possibilities, big things to come.”