Al-Futtaim IKEA: Pet Parents Get Even with New Pet Collection

Aug. 08, 2024

From the very beginning, Al-Futtaim IKEA has been committed to designing furniture for people, though it often ends up being claimed by their beloved pets.

Today, Al-Futtaim IKEA is excited to announce the launch of its highly anticipated pet collection, turning the tables with a playful twist: it’s time for humans to enjoy their pets' favourite items.

In collaboration with Memac Ogilvy, Al-Futtaim IKEA introduces the new UTSADD pet collection through a clever campaign that highlights the universal truth of pets taking over our furniture. Now, it’s our turn to give them a taste of their own medicine.

The campaign extends to YouTube, Instagram, and TikTok, where Al-Futtaim IKEA aims to create a sense of community and humour online, bringing families together – pets included.

Once again, Al-Futtaim IKEA hits the mark with its unique wit and charm, speaking to the entire family. The UTSÅDD Pet Collection is now available at Al-Futtaim IKEA stores across the UAE, offering a range of products that cater to pets' comfort and needs while allowing humans to enjoy their own spaces too.