AI Film-Makers Unleash their Craft in Creator Campaign for Lenovo

Aug. 08, 2024

Asked to create stories of a "Good Good Summer," eight (award-winning) AI artists are delivering mind-blowing interpretations of why it’s "gonna be a good good summer" – to them – by showing how AI can bring creative ideas to life in new ways. The work is celebrating Lenovo’s new Yoga Slim 7x laptop powered by the Snapdragon Elite X processor.

The result is seven original films by digital creators selected and briefed by SuperHeroes, that demonstrate the artistic capabilities of AI and new digital tools. The open brief was designed to give the filmmakers a chance to flex their creativity and tell stories in their own style, which will be shared across social channels and paid support by Lenovo in partnership with Qualcomm. 

In one film, award-winning artist and filmmaker Paul Trillo takes viewers on a magical journey where clouds perform a mesmerizing ballet. Trillo filmed Emmy award-winning movement designer HOK https://www.instagram.com/hok/ and dancer/choreographer Erica Klein https://www.instagram.com/erica_klein/, and with AI tools transformed their movements into swirling clouds. Another film from award-winning filmmakers @LeMoon.Synthograph and @Ethereal_Gwirl, two female artists who met online (one from France, the other New York), reveals how inflatable swim toys dream of summer’s coming. 

Rogier Vijverberg, Chief Creative Hero at SuperHeroes said:

"These films demonstrate the craft of storytelling, using a mix of AI and digital tools. We selected award-winning filmmakers and digital artists who bring their art to a new realm. And it all ties back to ‘Made with Lenovo Yoga’, our long-running creator-driven global campaign that is celebrating the creative process."

 

True to its core value of sharing, Lenovo and SuperHeroes will also be releasing ‘How I Did It’ videos by the AI artists two weeks post-campaign launch. The videos will give the AI community, digital creators and the public an inside look at the tools and techniques each artist uses to create their films. 

Other artists in the "It’s Gonna be a Good Good Summer" include German artist @Uemuetyildiz who takes viewers on a watery experience across time and space, AI Artist @pancakepie360 tells a story of summer love through a bear and zebra’s summer party reunion, @palpa_Visuals takes us underwater where imaginary fish blend and blur into a water park, Cinem.ai shows the wonder of summer through a child’s eyes and experiences and Ulises Studio imagines summer in the city made with ice cream cones in summer hues of pinks and blues.