After Launching a Campaign for an Unavailable Product, La Vie™ Is Finally Coming to the UK

Oct. 04, 2022

French start-up La Vie™ aims to seduce the British with the arrival of its plant-based bacon. Now available in Waitrose, Sainsbury’s and Honest Burger restaurants, La Vie™ has succeeded in making all Brits pine for it by promoting the product before it was even released!

Promoting a product that is not yet on the market is the successful gamble of La Vie™ and Buzzman. Through a campaign full of self-deprecation, with piquant catchphrases, tinged with the quirky and well-known french English humor, La Vie™ has made our friends across the Channel mouths water.
So the plant-based bacon has been a long time coming. Good news, it’s available since 19th September, the British will now be enjoying it at breakfast !

The campaign was first launched with a spread in The Guardian on September 3. It was complemented by 5 OOH visible in the UK from 6th September and was supported by a social media component. The second phase began on September 20 with a series of 3 billboards broadcast on social media.