Ad of the Day | The Photographic Odyssey of an OPPO Reno

Jul. 13, 2023

Consumer electronics giant OPPO have launched the Monroe series of their Reno 10 model of mobile phone with a new global campaign created and produced by international production studio HAMLET.

Directed by Tucker Bliss through HAMLET, "Can I have my phone back?" is a feel good two minute TV spot highlighting the photographic capabilities of the new Reno Monroe model. 

Recognising the significance of capturing meaningful moments and the art of taking a great photo for their tech-savvy consumers, OPPO developed the state-of-the-art pro-portrait lens for the Reno model.  The advanced lens adds a touch of the 'WOW Factor' to the photos and ensures an exceptional image quality that catches people's attention, and as a result, everyone wants to be part of the shot.

It has become customary to ask strangers to take a picture of us and our friends with our own phones. They tend to check they've managed to get a good snap before handing back the phone. However, in ‘Can I have my phone back?’, strangers love the quality of the OPPO Reno 10 so much, they want a picture of themselves too.  

This leads to an unexpected outcome as the phone is passed from person to person and sent on a photographic odyssey, anxiously pursued by its owner, concerned she may not get her phone back. When she finally gets her phone back, her concern disappears, and she revels in the beautiful photos that capture its journey.

Director, Tucker Bliss said:

“We were given a detailed overview of the new phone and a brief to highlight the phones pro-portrait features. Other than that, we had a blank canvas, complete creative freedom. We had a selection of ideas after our creative process, but "Can I have my phone back" felt like the strongest idea and aligned with the brand.  It's playful, cheeky, has a bit of a story, it's natural, yet a bit fantastical.”

 

In addition to TV, the campaign will also run online on social channels and PoS in India, South Asia, Asia Pacific, Middle East, Africa, Europe and Japan.