Ad of the Day | Samsung Electronics Promotes Its New 2022 BESPOKE Refrigerator Lineup

May. 26, 2022

Samsung has been carrying out ads that convey the diverse lifestyles and tastes of the targeted audience, the Millennials, and Gen Zs, for the BESPOKE refrigerator range that has allowed the personalization of fridges' colors, materials, and modules.

As this year marks BESPOKE refrigerator's 4th year in the market, the latest spot "A BESPOKE Original Series" highlights how BESPOKE refrigerators can cater to the needs of users regardless of one’s taste or preferences with its newly upgraded features.

The film is composed of five different stories of five people with distinct obsessions and how they each use the BESPOKE refrigerator, showing BESPOKE refrigerator is built to respect any food or design obsession people might have.