Ad of the Day | Quiet Storm reveals "Share a Moment. Share a Moonpig" TV campaign for Moonpig

Oct. 02, 2017

Moonpig, the personalised greeting cards, flowers and gift service, is launching a TV, radio and digital campaign to remind people that it offers personalised gifts and cards to help them celebrate any occasion. 

The campaign lands five days after Moonpig refreshed its brand across all its touch-points - a piece of work led by the internal Moonpig team and Creative Director James Turner.

The TV campaign is based on the idea of  “Share A Moment. Share a Moonpig” and was created by Quiet Storm - the agency’s first work since winning the account in a competitive pitch earlier this year.  It breaked on 1^st October.

Directed by Trevor Robinson, Quiet Storm’s executive creative director, it features a loving (and lovable) couple, Sophie and Tom, and shows how Moonpig is the perfect place to find a gift befitting Tom’s birthday.  Viewers are shown some of the more memorable moments of the pair’s relationship throughout the years and the perfect gift to remember them by.

James Turner, creative director at Moonpig said:

“We brought in Quiet Storm because they had the collaborative spirit that we look for in partners, and got exactly what we were doing with the brand refresh and how it could be brought to life on TV and beyond. The campaign will build brand love and quality perceptions around the Moonpig brand, while clearly communicating the power of a personalised gift and the breadth of our offer alongside the cards that we’re most famously associated with.”

 

Trevor Robinson at Quiet Storm said:

“It has been very enjoyable working alongside the Moonpig team led by James Turner. It feels like we all instantly clicked into gear and we’re very excited about the new campaign we’ve created together. I’m sure it will be very impactful and I believe it will really begin to make Moonpig an aggressive proposition out there.”