Ad of the Day | MACMA and DAVID Buenos Aires Show the True Power Behind Machine-Generated Life

May. 13, 2024

"Machine-Generated" is the agency's latest campaign for the Argentine nonprofit organization dedicated to helping and supporting women and raising awareness of breast cancer.

Within the framework of International Health Day, new work is added to the successful history of collaborations between DAVID Buenos Aires and MACMA, which includes memorable campaigns such as "Manboobs" and "The Art of Self-Examination".

Nicolas Vara and Ignacio Flotta, CCOs at DAVID Buenos Aires added:

"Together with MACMA, we always seek to create high-impact campaigns to try to escape the commonplaces of the category. This time, we wanted to take advantage of the fascination towards the potential that machines have to generate wonderful things to remind the world of the existence of a not-so-new machine but one that generates hope for millions of women around the world: the mammogram."

 

Paola Albornoz, MACMA's communications manager said:

"Even today, the mammogram is the most reliable technology for detecting breast cancer at an early stage. That's why, at MACMA, we believe it is essential to encourage women to have regular check-ups, as 9 out of 10 cases detected early are curable."

 

The campaign features TV and online spots and print and outdoor ads.