Ad of the Day | krow creates new Christmas campaign for DFS

Oct. 31, 2017

krow has created a new Christmas campaign for DFS, the UK’s biggest sofa manufacturer and retailer.

Using the iconic, hand-crafted Aardman characters which first broke with DFS’ Christmas delivery ad last November, this year’s ad focuses on the fact that Autumn and Winter Collection sofas are currently up to half price, with many guaranteed to arrive before Christmas.

The campaign, which breaks today, runs across TV, press and digital, including online video and social, with the 30” spot running for five weeks across all major TV channels.

The campaign showcases the lengths DFS goes to in order to ensure its sofas will be delivered in time for Christmas, thereby bringing to life the DFS brand purpose of delivering the joy of comfort to customers.

The 30-second film, entitled ‘Joy of Home’, follows real DFS employees Dom and Will as they deliver sofas and joy to customers’ homes.

Having diligently handed a variety of new sofas to a selection of delighted customers, all preparing to celebrate Christmas, Dom looks longingly out of his van’s window. His family are overjoyed to see him, having been waiting on the sofa for him to return, when he finally lets himself into his own home. There is an emphasis on the idea of being at home for Christmas and the film ends as Dom, his wife, Stephanie, and son Noah all enjoy a happy moment on their own DFS sofa.

Nick Ashworth, Head of Marketing at DFS, said:

“We are exceptionally proud of our delivery teams and wanted to use the skills and charm of Aardman Animations to shine a light on them and their dedication and commitment during the teams’ busiest time of year – the run up to Christmas. The result is a heart-warming Christmas ad showing the importance of delivering comfort to our customers.”

 

Darryl George, Creative Director at krow, added:

“Aardman’s Animations have bags of charm. Their style is put to good use in this campaign as we show the DFS delivery drivers giving Father Christmas a run for his money.”

 

The campaign is the seventh for DFS featuring Aardman designed characters, which are based on real employees of the sofa company. Media planning and buying was handled by Mediacom.