Ad of the Day | Fire Prints: The Pain of Animals Trying to Escape Fires in Their Habitats

Apr. 09, 2025

Located in South America, the Pantanal is one of the world’s largest continuous wetland areas, spanning parts of Brazil, Paraguay, and Bolivia. This unique biome is home to exceptional biodiversity, with hundreds of plant and animal species, including the endangered jaguar. In 2024, wildfire devastated 2.6 million hectares of the Pantanal, according to data from the Federal University of Rio de Janeiro, largely caused by human activities. The fires not only consumed vegetation but also endangered the survival of the biome's fauna and flora, drastically altering the ecological balance. 

To raise awareness about this issue, Unquiet magazine, in partnership with Oncafari, an NGO dedicated to the preservation of jaguars, launched the Fire Prints campaign, created by Tech&Soul. Can you imagine your home being engulfed in flames? With this premise, the campaign transformed travel and environmental communication vehicle into a tangible warning about wildfires. Unquiet pages were burned, symbolizing the pain and despair experienced by animals trying to escape the fires. Onçafari ad was the only page left intact, indicating how people could contribute to the cause. 

The burned magazine was sent to journalists and content creators to broaden the debate and encourage the readers’ participation in biodiversity preservation initiatives. 

Corinna Sagesser, Unquiet Publisher, emphasizes the importance of the campaign:

"We want to bring the problem a little closer to people. Because people watch the news on TV, in newspapers, and on social media, but they feel distant from it." 

 

More information about the project and how to support the cause can be found at recuperapantanal.com.br and https://oncafari.org/.