Ad of the Day | Corona Turns Sun into Lime Slice During Solar Eclipse

Oct. 04, 2024

Corona has always been best enjoyed with a beautiful sunset and a slice of lime — a testament to nature truly being part of the beer’s soul. So, on the day that the world bore witness to a rare event — the Annular Solar Eclipse of 2024 — Corona, a beer made with 100% natural ingredients, eternalized the moment with an iconic image: using half of the sun as if it were a slice of lime.

The partially obscured sun was fitted over the transparent glass bottle of Corona as if it were a slice of lime, recreating the classic beer ritual. All this is to show that every bit of sun is enough to enjoy a Corona — even a bit of the eclipsed sun. The work was created by DAVID Miami.

The action, part of a global campaign, featured guest photographers who captured the moment at strategic points in Brazil, Chile, Uruguay, and Argentina. These locations were chosen after extensive research to ensure the ideal positioning for the photo. The brand assessed the climatic conditions, especially the sun's elevation in these regions so that a perfect slice of it could fit neatly into the bottle. 

The photographers took an average of five minutes to get the shot right.

Marcelo Maragni, a Brazilian nature photographer said:

“I've photographed eclipses before, but this is the first time I’ve led a team across five different regions of the planet. We had only a brief window to capture the moment due to the angle required to form the lime, and the results were truly incredible—perfectly embodying the essence of Corona."

 

In addition to the photo, posted on digital media, the shot is displayed in OOH in various locations and has the participation of a squad of influencers to show the perfect snapshot. 

The annular solar eclipse that took place on Wednesday (October, 2nd) was visible over parts of South America, the Atlantic Ocean, and Antarctica. The next annular solar eclipse won't happen until February 17, 2026.