Above+Beyond recruits Joanna Borton as Creative Services Director
Jul. 14, 2017
Joanna Borton is joining Above+Beyond as its first Creative Services Director, and will sit on the board with CEO Zaid Al-Zaidy, ECD David Billing, Brand Services Director Tom Bedwell and Creative Directors Rapha Campos and Ben da Costa.
Borton joins from 180 Amsterdam, where she was Head of Project Management. She has previously worked for Wieden+Kennedy and BBH London. Borton has varied experience in the advertising industry, ranging from producing campaigns to project management and working across global brands, including Qatar Airways, DHL, Audi and Vodafone.
At Above+Beyond, Borton will work across all client accounts, including Amazon, Betway, Kerrygold, Pilgrims Choice, Unilever and Meantime, in a role which will be central to the agency’s development of work rooted in audience culture.
Joanna said:
“I have watched Above+Beyond from afar and seen it go from strength to strength and I am delighted to be joining such a dynamic and exciting agency.”
Zaid Al-Zaidy, Partner & CEO at Above+Beyond, said:
“Jo comes with technicolour experience from the worlds of integrated production and project management, and makes a great addition to the team at Above+Beyond.”
Related News
Taboola Appoints Roxanne Becker as UK Publisher Director
Becker to accelerate growth of Taboola’s UK publisher network and expand the adoption of its AI-powered DeeperDive product
Global Post House Church Edit Welcomes New York-Based Editor Sarah Jordan
Jordan is a trusted collaborator for top creative voices in high-profile commercial work
Yes& Names Ashley Benecchi SVP of it's Yes& CommCore Practice
Former TV journalist, C-Suite communications coach, & strategist builds out specialty offering
Latest News
Jul. 22, 2026
Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes
Founded in 2003, SportVibes has extensive experience creating connections between fans
Jul. 22, 2026
World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think
The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness



