A Photoshoot Like No Other to Promote Bri the New Original Creation by Canal+

Apr. 28, 2023

They thought that they were invited for a regular photoshoot for the promotion of BRI, the new original creation of CANAL+. The actors were in fact immersed in commando mode for a result that turned out 100% intense. In anticipation of the release date on April 24th, the new original creation by CANAL+ gets an extreme key art created by the creative team of BETC Paris.

Inspired by the real lives of special forces of the police, BRi tells a realistic and authentic story lifted by the performance of the actors, who underwent an actual police training during several weeks with current members of the special unit depicted in the show. Thrilling, passionate and captivating, BRI was made to give viewers a look into the world of special forces and the numerous challenges that they are facing.

CANAL+ and its agency BETC organised a very special photoshoot. No studio and no photographer... except the shooting targets that were equipped with cameras and sensors to take pictures of the actors in action.

Nicolas Lautier, Executive Creative Director at BETC Paris, said: 

"It is quite unique to not hire a photographer to promote a new series. This time, we went for a cold setting that mimics the high realism of the show. A real adrenaline shot."

 

The outdoor campaign perfectly encapsulates the spirit of this new original creation by CANAL+. A QR code will be added on the visual to allow the audience to discover the behind the scenes video of the poster. The first episodes of BRI started airing on April 24th.