"A day of peace": The Latest Film by EMERGENCY and Ogilvy Italy Questions What Kind of Peace We Long for

Feb. 24, 2023

It’s been one year since the outburst of war in Ukraine, and on this date EMERGENCY and Ogilvy Italy released a film named "A day of peace" as a profound reflection on the necessity of peace and most of all its meaning.

Despite everyone asking for peace, in the past months, the nuclear menace has been steadily increasing, bringing the Doomsday Clock 90 seconds to midnight, which is the closest it’s ever been since WWII. Since its birth, EMERGENCY has always stood against war, and now more than ever wants everyone to reflect what is the peace we might face if we don’t take action now? In fact, a peace following a nuclear conflict might actually not be the one we have in mind.

The film "A day of peace" features the story of a man who survived a nuclear conflict and roams the country looking for other humans. The camera follows him during a day like any other, from the moment he wakes up, heads towards a big city, storms shops to find food and malls, finding traces of a close past such as the last newspaper announcing the nuclear menace, and then finding shelter in an abandoned skyscraper.

What looks like peace is actually a representation of loneliness and despair, all that remains after such a big event, progressively increasing as the camera zooms out leads us to question whether he might be the last man on Earth.

EMERGENCY’s founder Gino Strada said:

"Men must eliminate war from history, or war will eliminate men from history, and with this film Emergency and Ogilvy want to remind us that in order to avoid this kind of peace, the only way is to abolish war, once and for all."

 

Giuseppe Mastromatteo, President & Chief Creative Officer of Ogilvy Italy said:

"We believe in the power of creativity in making an impact on people’s lives, and it is a great pleasure for us to help EMERGENCY pursue such a great ideal that unites us all. This collaboration has been giving birth to many projects that made us proud, allowed us to experiment with different languages and stories, and this time we’re happy to release this short film for a great cause."

 

EMERGENCY said:

"EMERGENCY’s commitment against war is alive now more than ever, and we profoundly believe we have to stand strong and never miss a single opportunity for this message to resonate. Peace, and respect for human rights are the only way we can build a better future for everyone."