A Bold new Creative Experiment: Glassworks Barcelona Becomes MELT

Nov. 14, 2024

Today, Glassworks Barcelona starts a transformation. Meet MELT - a creative blend of direction, VFX and lab. This evolution is driven by the original founders, Xavi Tribó and Javi Verdugo. Supporting the transition is key shareholder and advisor Héctor Macleod; rounded out by Olaia Casal, who joins the leadership as head of production.

This new change was born from a driving passion for arts and craftsmanship, as well as a love of technology. More than that, it is to combine these into an innovative mix that allows creative experimentation. Playing, testing, inventing is the center of our new strategy. Always counting on a creative blend of film direction, post-production, animation, visual effects, and an award-winning laboratory.

Kicking in during the second half of 2024, the transition has already been welcomed with premier projects. These include creative VFX for the Cupra
Terramar launch, directed by acclaimed filmmaker Juan Antonio Bayona. This was followed by creative direction of the live visuals for the America’s Cup opening ceremony. Capped by new collaborations on international and local TV series and films for Netflix, among other platforms.

Melt’s most precious asset will always be its talented people. A passionate team working as one, creating in workshop-like environment where collaborations with other artists and studios are always welcome. Not only to enrich the creative process, but as the best way to experiment and enhance a project’s impact.

Glassworks London and Amsterdam are thrilled to see their Spanish sibling grow in this new adventure. Greatly looking forward at the chance to collaborate on the wealth of projects the future holds.