2025 Doritos Crash The Super Bowl Winner Dylan Bradshaw Joins Production Company PARAGON

Nov. 19, 2025

Production studio PARAGON is excited to join forces with Director Dylan Bradshaw, who joins the company’s growing, multidisciplinary director roster for advertising and branded content collaborations. Bradshaw is a next-gen director blending cinematic storytelling with viral internet culture. He broke out after winning the 2025 Doritos Crash The Super Bowl contest with Abduction, a self-funded spot that aired to 200M+ viewers and tied with Taika Waititi’s ad for Adweek’s #1 Super Bowl commercial.

PARAGON Founder/EP Jack Linderman commented:

“Dylan represents the new wave of filmmaking we’re most excited about, where cinema and internet culture blur together with precision and next-gen creativity. He’s fearless, curious, and constantly pushing what storytelling can be. Partnering with directors like Dylan keeps us sharp and inspired, and we’re looking forward to what we’ll create together.”

 

Born and raised in Columbus, Ohio, Dylan grew up with a passion for storytelling inspired by legendary filmmakers like Steven Spielberg and George Lucas. Encouraged to pursue storytelling with unrestricted imagination, Dylan directed projects from a young age, finding joy in bringing people together in the creative process. Witnessing the emergence of YouTube creators - “overly caffeinated people like me who love creating films with their friends” – he was inspired to follow suit in his own way.

Moving to Los Angeles, Dylan became a director at King Studio, home of TikTok’s most-viewed video. He went on to direct global campaigns for brands like CeraVe, the NFL, and PepsiCo, with work featuring Tom Brady, MrBeast, and Charli D’Amelio. He then harnessed this experience as an independent director and was thrust into the creative spotlight with the Doritos Crash The Super Bowl contest.

Behind the scenes, Dylan’s story of the contest is as engaging as the spot itself: Having leapt into the challenge three weeks before the deadline, Dylan, his Co-Director Nate Norell, and a small but mighty team of collaborators put everything they had into delivering with minutes to spare. As digital natives, they understood that crashing the Super Bowl would require not just a wildly appealing spot but buzz and interest in the final stage of the competition. They put on a 24-hour livestream, in which Dylan said Doritos over 100,000 times while Nate hot glued Doritos to his wall for every like and share.

With this daring energy and a spirit of playfulness, Dylan has directed campaigns with over 20B+ impressions and grossed $1M+ independently, without traditional agency backing. Now, he’s excited about taking his career to unite with a team that is equally fearless about storytelling.

Dylan said:

“I love how everyone at PARAGON values creating community and delivering work that they are genuinely passionate about. They have a strong moral compass and are creative entrepreneurs – that combination really resonates with me, and I am looking forward to what we will do together.”