1stAveMachine Crafts Halloween Campaign with W+K for Heinz Featuring TikTok Star EJ Marcus
Oct. 24, 2022
New Halloween campaign from storytelling production company 1stAveMachine and Wieden + Kennedy for Heinz titled "Vegetarian Vampire", featuring TikTok star EJ Marcus, which debuted during the premiere of AMC’s new Interview With the Vampire series.
The PSA-esque spot, directed by award-winning comedy writer, director, and actor David Ebert, features 280-year-old vampire, influencer, and activist Toby pleading for his fellow vampires to consider becoming “vegetarian” by switching their diets from his human friends to Heinz Tomato Blood ketchup.
"Vegetarian Vampire" is just one of the recent TikTok-centric projects David has helmed for 1stAveMachine. His previous campaign for Kraft, “Real Mayo”, utilized his non-accredited astrological knowledge to deliver personalized readings on TikTok and Twitter. David was also the Creative Director for “GroupHug”, a 1stAveMachine-created TikTok channel created with the goal of showcasing the impact and utility of TikTok for brands. The project featured over 80 pieces of content with over 30 creators.
Related News
Heinz Spills the Solution to a Saucy Problem in New Campaign
Created by DUDE Milan, the SauceCover protects sofas from the inevitable consequences of sampling Heinz's new Spicy Chicken and Fish and Chips sauces
Heinz Sponsors Apostrophes for Restaurants Serving its Iconic Ketchup
Created by Africa Creative, the "Heinz Apostrophe" campaign turns a common restaurant signage detail in Brazil into a mark of quality for consumers
Ad of the Day | Heinz Taps into Crochet Culture to Win Over Grandmothers — and Swap out "Meh-Yonnaise"
The “Grandma’s Darling” campaign, created by DAVID São Paulo, brings together influencers and crocheters while paying homage to a Brazilian tradition
Latest News
Jul. 22, 2026
Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes
Founded in 2003, SportVibes has extensive experience creating connections between fans
Jul. 22, 2026
World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think
The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness