180heartbeats + Jung v Matt Designs Creator Experience for CD PROJEKT RED

Oct. 29, 2026

180heartbeats + Jung v Matt has designed the UX and UI for CD PROJEKT RED's new Creators & Ambassadors Program platform. The initiative is aimed at creators and ambassadors producing content inspired by the Warsaw-based game studio's titles. The platform is designed to strengthen relationships with communities built around some of the studio's most popular franchises, including The Witcher and Cyberpunk 2077. It provides participants with ongoing support, access to game-related information and assets, as well as additional benefits, including complimentary games and rewards.

The Creators & Ambassadors Program was established to support content inspired by the studio's games and foster long-term partnerships with the people behind it. The initiative welcomes streamers, influencers, cosplayers and digital artists, among others. Rather than dividing participants into tiers or ranks, the program operates on equal terms, giving both established and emerging creators access to the same opportunities.

The project includes a landing page with an application process and a dedicated platform for accepted participants. Once logged in, creators can explore available campaigns, request game keys and access a library of assets provided by CD PROJEKT RED. As part of the project, the agency also developed a dedicated visual identity for the Creators & Ambassadors Program, building on the studio's refreshed brand identity. The result is a cohesive design system spanning the landing page, the platform itself and a flexible UI Kit designed to support future development and the introduction of new features. The team designed the program's visual experience from the ground up, ensuring consistency across every user touchpoint, from the information page and application process to the participant dashboard. The dark interface and distinctive red accents reflect the studio's visual identity, while responsive layouts ensure a consistent experience across devices.

The concept development and UX/UI design were led by 180TECH, the technology-focused team at 180heartbeats + Jung v Matt. The scope of work also included the creation of a comprehensive Design System and component library to support the platform's continued evolution. The project was developed in close collaboration with CD PROJEKT RED, with both teams jointly shaping the solution's key directions under the studio's supervision. Development and integrations were handled by CD PROJEKT RED's internal IT team.