10 Seconds isn't Enough to Read this Press Release. But With Wero, it's Enough to Send Money

Oct. 16, 2024

What can you do in 10 seconds? Not much, except one thing: send or receive money with Wero using just a phone number or email address. Pretty slick, right?

Born from the European Payment Initiative (EPI), Wero is the new instant payment solution that’s rewriting the rules of how we pay and get paid. Its goal? To stand shoulder-to-shoulder with global players in card and mobile payments.

Seamlessly integrated into the apps of Europe’s top banks, Wero is starting its rollout in Germany, France, and Belgium, with other European countries soon to follow.

To mark this European debut, Wero teamed up with Buzzman, the agency behind a bold, multi-channel campaign tailored to each local market where EPI operates. Breaking away from traditional industry norms, the campaign delivers a simple, unforgettable message: Wero makes payments in less than 10 seconds.

At the heart of the campaign are 9 witty films, each flipping a popular TV genre on its head. Whether it’s renovating a house, crafting a gourmet dish, falling in love, or solving a crime, 10 seconds simply isn’t enough. But with Wero, it’s more than enough to get cash straight into your account.

The humor extends to social media, where 10-second Wero clips poke fun at influencer content, think lightning-fast unboxings, tutorials, and restaurant reviews that cut through the noise.

Each spot wraps with a catchy signature tune, accompanied by a playful twist on the iconic melody from “I Need a Hero”: I Need a Wero.

At the same time, a print campaign will reinforce the theme of speed, running through the year’s end. More than twenty slogans using their location in a humorous way will be deployed, tailored to resonate with each setting.

By now, you’ve been reading this press release for way more than 10 seconds. We told you: 10 seconds goes fast.

Visible from October 14th in Europe (initially in France and Germany) and orchestrated by Havas Media and Omnicom Public Relations Group, the campaign consists of 9 films (20″) broadcast on TV and VOL, a social media and digital component. A national OOH (2m2, 12m2, giant billboards) and DOOH posters will complete the campaign.