Penny

Penny or internationally Penny Market is a discount supermarket chain based in Germany, which operates 3,550 stores. The market was founded by Leibbrand Gruppe in 1973; since 1989 it has been fully owned by the Rewe Group.

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Latest News

Sep. 16, 2026

Dalziel & Pow Rewrites the Story of Unsold Fashion for Crisis

The new identity launches as Crisis marks this year’s Secondhand September with UNSOLD. RETOLD

Sep. 16, 2026

Birra Moretti's Stanley Tucci Advert Scores 4.3 Stars, Ranking in Category's Top 10%

System1 testing highlights how Tucci's brand fit helps campaign deliver long-term growth potential