TBWA\RAAD

Launched with the battle-cry "Change the Rules" TBWA\RAAD has been continuously disrupting the conventions of communications across the region.

+971 4 425 8888

Aug. 14, 2026

Inspired by the viral trend “What’s in my bag?”, the campaign twists the concept into “What’s in my vag"

Aug. 14, 2026

The first drag king competition series returns this fall and hits the road for a 22-city national tour