Xbox Live: Pre-game Rituals (Rashford vs Willian)

9.7

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Games, Toys

Xbox are proudly shouting that Xbox Live is the UK’s fastest gaming network for playing FIFA 17 with an epic yet light-hearted new film featuring the Premier League stars Marcus Rashford and Willian.

Credits

Advertising Agency:

McCann London, UK

Global Integrated Marketing Gaming Lead, Xbox:

Michael Flatt

Creative Directors:

Jamie Mietz, Sanjiv Mistry

Art Director:

Olly Wood

Copywriter:

Matt Searle

Business Director:

Sail Jani

Account Director:

Tom Oliver

Account Manager:

Tom Baines

Agency Producer:

Paul Gillespie

Photographer:

Sam White

Director/ Production Co:

Andreas Roth/ Craft/ Riff Raff Films

Producers:

Angelica Polonczyk, Chris Cartwright

Editor:

James Forbes-Robertson

Post Production:

Glassworks

Sound Design:

Adam Smyth

DoP:

Jan David Gūnther

Media planning / Buying:

Carat

PR:

Assembly

Date:

May, 2017

Latest News

Apr. 16, 2026

Ad of the Day | PETERMAYER Reimagines Petoskey Area as an "Unreal" Reset Destination

The stunning area is a four season gem of a destination that's been beloved by visitors and locals for years

Apr. 16, 2026

Oxford Road Shares The Secrets to True Crime Podcast Ad Effectiveness

While True Crime podcasts dominate in ad performance, ORBIT ranking shows that brands are still under-investing in the genre