Xbox: Football is better on Xbox One
Media Type:
Online
Brand
Agency
Country:
Industry:
For the launch of the world’s most popular football game, Xbox needed to cement their position as the best console for football. So McCann London created a pioneering campaign that reinvents an increasingly popular gaming phenomenon: the game tutorial.
Credits
Advertising Agency:
McCann London, UKHead of Integrated Production EMEA:
Sergio LopezProducer:
Claire ColohanBusiness Affairs Executive Producer:
Nicholas MugridgeCreative Directors:
Jamie Mietz, Sanjiv MistryCreatives:
Jim Nilsson, Jacob BjordalBusiness Director:
Sailesh JaniAccount Manager:
Robert StocktonProject Manager:
Paul GillepsieHead of Strategy:
Karen CrumPlanner:
Fanni DavidJunior planner:
Jack GossProduction Company:
SomesuchDirector:
Omri CohenDOP:
Todd MartinProduction Co Producer:
Louise GagenProduction Co Executive Producer:
Seth WilsonPost Production:
Electric Theatre CollectiveDate:
November, 2017
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 04, 2026
Lucid Motors & BarkleyOKRP Launch "Is Your Family Built for the Lucid Gravity?" Campaign
Most family SUVs have to prove they’re ready for everything a family can throw at them
Sep. 04, 2026
Poke The Bear Bottles The Spirit of West Virginia's Legendary Blue Lot in New Bourbon Campaign
That's the idea behind Poke The Bear's first campaign for Tailgate Spirits™, the West Virginia spirits company behind Blue Lot Bourbon