Women's Aid: Love Is Not
Media Type:
Online
Brand
Agency
Country:
Industry:
Engine Creative has devised a pro bono DOOH and Social campaign for client, Women's Aid, which will run nationwide on Valentine’s Day The brief was to disrupt people’s expectations of Valentine’s Day – a time when relationships are front of mind – and teach them about the signs of unhealthy relationships and coercive control. The idea was, instead of telling people what "Love Is...’", the out of home eye-catching executions illustrate what "Love is Not...".
Credits
Advertising Agency:
Engine, London, UKCreative Director:
Christopher RingsellCreative Team:
Charlotte Watmough, Holly FallowsAccount Management:
Marianne Roberts, Katherine ThompsonProject Management:
Penny McNallyDesign:
Tony Cianci, Joe Chakravorty, Maya SummersMarketing Assistant:
Sophie Hoyng/ J&M Brands (Netherlands)Brand Manager :
Melissa Satterly/ Rocket Licensing (UK)Joint Managing Director:
Charlie Donaldson/ Rocket Licensing (UK)Licensing Co-ordinator:
Emily Morgan/ Rocket Licensing (UK)Date:
February, 2022
Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 22, 2026
Thomson Reuters Introduces The CoCo to Bring CoCounsel AI to Life
Thomson Reuters has introduced the world to The CoCo — the star of a new campaign for CoCounsel, and quite possibly the most self-assured colleague you'll ever meet
Jul. 22, 2026
"Can I Kick It": An Iconic Match of Spot & Song for Major League Soccer
Directed by Romain Chassaing and edited by Edward Khoma of Abandon Editorial, the spot unites a cavalcade of Major League Soccer stars