Wendy's: Basic Mike

9.5

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

USA

Industry:

Food

The award-winning visual effects team at Timber is back at it again, this time working with Wendy’s on a spring commercial campaign, showcasing the “Fifty-Cent Frosty” and the new “Made to Crave” Chicken sandwiches. Introducing color in a world of gray, the campaign calls for an “upgrade from basic” that can only be found in the new menu items.

Credits

Advertising Agency:

VMLY&R, USA

Global Chief Creative Officer:

John Godsey

Executive Creative Director:

Derek Clark

Creative Director:

McKay Hathaway

Associate Creative Directors:

Jennifer Farquharson, Eamon Conway

Senior Producer:

Michael Kinney

Production Company:

Dummy

Director:

Harold Einstein

Producer:

Michael Kanter

Telecine Company:

a52

VFX / Postproduction Company:

Timber

Creative Directors/Partners:

Jonah Hall, Kevin Lau

Executive Producer:

Sabrina Elizondo

Flame Artists:

Miles Kinghorn, Chris DeCristo, Sarah Vigil-Bass, Alice Cen

Producer:

Jillian Lynes

Production Coordinator:

Brian Keegan

Editorial:

Arcade Edit

Editor:

Sean LaGrange

Assistant Editors:

Paulo Miramontes, Josh Miller

Executive Producer:

Crissy DeSimone

Producer:

Alexa Atkin

Date:

May, 2019

Latest News

Jul. 22, 2026

Thomson Reuters Introduces The CoCo to Bring CoCounsel AI to Life

Thomson Reuters has introduced the world to The CoCo — the star of a new campaign for CoCounsel, and quite possibly the most self-assured colleague you'll ever meet

Jul. 22, 2026

"Can I Kick It": An Iconic Match of Spot & Song for Major League Soccer

Directed by Romain Chassaing and edited by Edward Khoma of Abandon Editorial, the spot unites a cavalcade of Major League Soccer stars