We Buy Any Car: Library

9.7

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Professional Services

The second ad in the major new campaign for webuyanycar.com launches - starring much-loved celebrity Phillip Schofield. Created by Brothers and Sisters, the second ad, ‘Library’ – one of a series of tongue-in-cheek ads where viewers secretly follow Schofield as he goes about his daily life, problem-solving and being lovely to everyone he meets, while webuyanycar.com obsesses over how great he is, and strives to be just like him - features Phillip Schofield zip-wiring in at speed to open a library. Phillip cuts the ribbon and dashes off again, with the voiceover stating that whilst webuyanycar.com may not be as ‘quick as Phill’, you could sell your car within an hour of getting a quote. The campaign, which launched with a 60-second TV teaser in December, uses the new strapline “So Quick. So Simple. So Schofield.” and aims to prompt reappraisal of webuyanycar.com as “the most Phillip Schofield way to sell your car.”

Credits

Advertising Agency:

Brothers and Sisters, London, UK

Executive Creative Directors:

Will Flack, Aaron Willmer

Senior Art Director:

Robbie Ferrara

Senior Copywriter:

Rory Robinson

Account Director:

Amanda Wright

Senior Account Manager:

Nadine Abeledo

Agency TV Producer:

Kate Banks

Agency Print Producer:

Seb Roskell

Photographer:

Kent Williams

Director / Production Company:

Andrew Gaynord/ MindsEye

Producer:

Ben Sullivan

Editor:

Mark Davies

Post Production:

Giles Cheetham, Ryan Knowles/ Electric Theatre Collective

Sound Design:

Will Cohen, Mike Bamford/ String and Tins

Voiceover:

Tim Key

Typographer:

Ricardo Stoco

DOP:

Jamie Cairney

Media Planning / Buying:

MediaCom

Date:

January, 2018

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