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We Are Those People: 855-How-to-Quit-(Opiods)

7.0

Media Type:

Brand

Agency

Country:

USA

Industry:

Public Interest, NGO

More than 2.1 million people suffer from opioid use disorder in the United States, where someone dies from opioid abuse every 6 minutes, and 855-HOW-TO-QUIT-(OPIODS) is addressing the crisis in a unique way. Serviceplan Innovation collaborated with Mediaplus and Munich-based Design studio Kimeraand design company Raw Materials on the 855-HOW-TO-QUIT-(OPIODS) initiative. Partners in the initiative are healthcare consultancy Anzen Health, and non-profit organizations We Are Those People and PAIN. At the heart of the project is a helpline that uses the imprint codes on opioid pills as phone extensions, to connect those who struggle with addiction with those who managed to quit that very pill.