Volvo Trucks: The Flying Passenger
Media Type:
Film
Country:
Industry:
This Live Test was set up to demonstrate the performance of Volvo Trucks’ unique powertrain with the I-Shift Dual Clutch gearbox. To keep the paraglider in flying, the truck had to keep up its speed even when driving on demanding roads up a mountain pass.
Credits
Advertising Agency:
Forsman & Bodenfors, Göteborg, SwedenDate:
November, 2016Ad of the day
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