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Vodafone: Networks and Rugby
Media Type:
TV
Brand
Agency
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Industry:
To celebrate Vodafone’s sponsorship of the Irish rugby team ahead of the Rugby World Cup, Folk Wunderman Thompson have launched a campaign that hits at the heart of what makes this squad special. The Vodafone network prides itself on having ‘connections you can always rely on’. And so, the story behind this world cup campaign centres around one core family value – reliability. Because with the guidance and support of head coach, Andy Farrell, this Irish team have learned to rely on each other like family.
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