Vivo: Toxic Relationship

10.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

Brazil

Industry:

Electronics, Technology

As concerns about technology’s impact on mental health continue to grow globally, Vivo, Brazil's leading telecommunications company, has partnered with leading Brazilian advertising agency Africa Creative to launch a thought-provoking campaign addressing smartphone addiction.

Credits

Advertising Agency:

Africa, Brazil

CCO:

Sergio Gordilho

CO- CCO:

Mariana Sa

ECD:

Rod Barbosa

Head of Design:

Bruno Valenca

Creative Director:

Diogo Dutra, Thiago Monteiro

Creative:

Carlos Schleder, Fabiano Pinel

Campaign and Digital:

Julia Miranda, Mayara Sayuri, André Almeida, Bruno Ferreira, Felipe Racca, Tomaz Saavedra, Mateus Martins, Adriano Nuevo

Date:

April, 2025

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