Visit Sweden: Sweden on Airbnb

9.9

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

Sweden

Industry:

Transport, Tourism

The freedom to roam is a right that allows people in Sweden to move around freely in nature – eating berries from the ground, sleeping under the stars and swimming in the lakes. In other words, Swedish nature is just like a regular home. To spread the word, and give people all over the world the opportunity to experience this, Visit Sweden has listed the entire country on Airbnb.

Credits

Advertising Agency:

Forsman & Bodenfors, Sweden

Account Directors:

Ann Spennare Bengtsson, Olle Victorin

Art Directors:

Johan Eghammer, Johanna Hofman-Bang, Ted Mellström, Josefin Roxeheim

Copywriter:

Marcus Hägglöf, Pontus Levahn, Agnes Uggla

Writer:

Lycke Ramel

Designer:

Johan Fredriksson

Account Manager:

Johanna Bringefält

Agency Producer:

Jens Odelbring

Digital Producer:

Peter Gaudiano

PR Strategist:

Robert Johnsson

Planner:

Daniel Sjöstrand

Date:

May, 2017

Latest News

Jul. 22, 2026

Thomson Reuters Introduces The CoCo to Bring CoCounsel AI to Life

Thomson Reuters has introduced the world to The CoCo — the star of a new campaign for CoCounsel, and quite possibly the most self-assured colleague you'll ever meet

Jul. 22, 2026

"Can I Kick It": An Iconic Match of Spot & Song for Major League Soccer

Directed by Romain Chassaing and edited by Edward Khoma of Abandon Editorial, the spot unites a cavalcade of Major League Soccer stars