ViiV Healthcare: HInVisible Celebrity

10.0

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

Spain

Industry:

Health, Beauty

"HInVisible Celebrity" also aims to raise awareness and reduce social stigma, allowing people living with HIV to be visible without fear of discrimination in the workplace or in social settings. The campaign highlights the need to challenge existing prejudices and foster a more informed, empathetic and engaged society.

Credits

Advertising Agency:

Sra. Rushmore, Madrid, Spain

Creative Direction:

Munia Bilbao, Pablo Cattaneo

Copywriting:

Galo Carcedo, Maripaz Pascual

Art Direction:

Elena Centeno

General Management:

Marta Palencia

Date:

December, 2024

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