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VIA Rail: New Trains, New Era
Media Type:
Online
Brand
Agency
Country:
Industry:
Since 2023, VIA Rail Canada has been gradually introducing its new trains into service along the Quebec-Windsor Corridor. With 75% of them now in operation, VIA Rail and Cossette are celebrating this landmark moment by launching "Train Story," a creative and touching campaign inspired by the Pixar animation studio’s universe. This initiative aims to strengthen the emotional connection to the brand, especially during the holiday season, and marks VIA Rail’s return to television after several years of focusing on digital campaigns.
Credits
Advertising Agency:
CossetteProducer:
Julie BeaudoinDOP:
Rob (DAVAI)Production Coordinator:
Perrine PeliniSet Design:
Sylvain LemaîtreStyling:
Charlie BeaudoinPostproduction:
Maureen DesjardinsOffline Editing:
Jeremie Fournier, SeptiemeOnline Editing:
Jean-Marc LaurinColorization:
Simon Boissonneaux, ArketypeMusic Composition:
SupersavantAudio Mixing:
SupersavantMedia Agency:
Touche!Date:
November, 2024More from VIA Rail Canada
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