Vachon: Baking Joy Since 1923, 4
Media Type:
Print
Brand
Agency
Country:
Industry:
Life wasn't a piece of cake 100 years ago... At least, not until Vachon started to bake joy in 1923. To mark Vachon cakes' 100th anniversary, Cossette used 100-year-old photos from our national archive. This nationwide campaign spread smiles across Canada through an OOH and digital campaign.
Credits
Advertising Agency:
Cossette, Montreal, QC, CanadaCreatives:
Anne-Claude Chénier, Anik OuelletCopywriter:
Jean-François PerreaultArt Direction:
Éric BouchardStrategy:
Michel-Alex Lessard, Jean-Xavier Wilhelmy, Octavie Albert, Jérémy Brisson-TessierProduct:
Sophie Couvrette, Rachel Demers, Laurence CampeauProduction Agency:
SeptièmeBroadcast Production:
Mélissa AudetteGraphics:
Martin Lemay, Daniel Cartier, François HironPhotography Studio:
ConsulatPhotographer:
Simon DuhamelMedia Agency:
StarcomMedia strategy:
Valérie Jolivet, Roxane GuibertDate:
May, 2023
Ad of the day
Ad of the Day | Jean Maggi Foundation: Monster Chair
10.0
Ad of the Day | BMW: The First of a New Era, Carlos Alcaraz
9.0
Ad of the Day | Skoda x Chelsea FC Women: Chelsea Vs Your Weekend
9.0
Latest News
Apr. 16, 2026
Boticario's Mother's Day Campaign Redefines the "Empty Nest" Theme
The brand explores a universal theme around the pain and beauty of goodbyes in motherhood
Apr. 16, 2026
Galeria.Holding Announces Acquisition of Creative Agency Cccaramelo
Founding partners Andre Pallu, Rafael Rossatto, and Bruno Zampoli will continue to oversee operations