U Supermarkets: Transparency

9.0

Media Type:

Outdoor Outdoor

Brand

brand

Agency

agency

Country:

France

Industry:

Retail Services

To illustrate the hyper-proximity of U Shops products, TBWA\Paris has created a campaign titled 'Where Does it Come From?'

Credits

Advertising Agency:

TBWA\Paris, France

Account Handlers:

Anne Vincent, Matthéo Pressmar, Adrien Marsaud, Meryl Conrad

Executive Creative Directors:

Benjamin Marchal, Faustin Claverie

Art Directors:

Pauline Senechault, Cyrielle Declarey

Production:

TBWA\Else

Producer:

Hélène Hsia

Production Director:

Téva François

Filmmaker:

Clément Lefer

Photographer:

Aurélien Chauvaud

Sound Production:

TBWA\Else

Music and Sound Director:

Olivier Lefebvre

Sound Director:

Fanny Mithois

Media Agency:

My Media

Date:

December, 2019

Latest News

Jul. 22, 2026

Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes

Founded in 2003, SportVibes has extensive experience creating connections between fans

Jul. 22, 2026

World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think

The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness