U.S. Marine Corps: Shifting Threats
Media Type:
Film
Brand
Agency
Country:
Industry:
United States Marine Corps (USMC), in partnership with Wunderman Thompson Atlanta, launched their newest recruitment campaign on Friday, aimed at Gen Z. "Shifting Threats," conveys a single premise: Against ever-evolving threats, our Nation’s greatest asset is the adaptable skillset of Marines who fight and win. Shifting Threats offers an epic look at a world filled with hidden, barely definable threats - the “un” threats—unpredictable, unimaginable, unseeable, undeclared - from enemies who originate from every direction and in any clime and place. It communicates the need for a Gen Z audience to become a part of this fight, by joining the Marines to adapt and overcome a myriad of threats to allow the American people to build a better future together.
Credits
Advertising Agency:
Wunderman Thompson, Atlanta, USAProduction Company:
FramestoreDirector:
Murray ButlerDirector Of Photography:
Jeff CronenwethExecutive Producer (Production Co):
Jen SeigelLine Producer:
Laura MorrisonPost Production:
Whitehouse PostEditor:
Adam RuddVisual Effects Executive Producer:
Nick FraserSound Studio:
Formosa GroupSound Designer:
Casey GentonMusic Company:
Bleeding FingersMusic Producer:
Hans ZimmerComposer:
Andrew ChristieScore Producer:
Russell EmmanuelPhotographer:
Pat MolnarDate:
November, 2022More from U.S. Marine Corps
U.S. Marine Corps: Anthem
9.0
Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 22, 2026
Thomson Reuters Introduces The CoCo to Bring CoCounsel AI to Life
Thomson Reuters has introduced the world to The CoCo — the star of a new campaign for CoCounsel, and quite possibly the most self-assured colleague you'll ever meet
Jul. 22, 2026
"Can I Kick It": An Iconic Match of Spot & Song for Major League Soccer
Directed by Romain Chassaing and edited by Edward Khoma of Abandon Editorial, the spot unites a cavalcade of Major League Soccer stars