TV Rain: Rain vs. Lie
Media Type:
Outdoor
In the 2016 World Press Freedom Index, compiled by Reporters Without Borders, Russia holds 148th place out of 180. The Russian government has almost total control over the nation’s mass media and is constantly enacting new legislation aimed at restricting the freedom of the press.
Dozhd is the only Russian independent TV channel that broadcasts impartial news reports on the real state of affairs, 24-hours a day.
Under pressure from the government, the Dozhd TV Channel was taken off the air by most all of the main satellite and cable providers.
Nowadays, the only financial resource for the channel is through online subscriptions from people who want to know the truth.
Dozhd means rain in Russian. That’s why we placed this simple message on a billboard: Dozhd washes away the lie
We just had to wait for the lie to be washed off - literally.
Credits
Advertising Agency:
Voskhod, Yekaterinburg, RussiaCreative Director:
Andrey GubaydullinArt Director:
Vladislav DerevyannikhCopywriters:
Daria Ovechkina, Alexander SolodkyDigital Creative Director:
Dmitry MaslakovMedia Director:
Mikhail PishvanovDate:
January, 2017
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