Tre: I Switched to Tre

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

Sweden

Industry:

Electronics, Technology

In an industry where every mobile brand offers more or less the same, Tre wants to be known as Sweden’s "Trevligt network’" And for those outside of the country, "Trevligt" in Swedish translates to "Nice’" “Nice” is not a word typically associated with the telco industry however Tre is not like the others and that's why they’re looking to go their own, unexpected way.

Credits

Advertising Agency:

B-Reel, Stockholm, Sweden

Executive Creative Director:

Zack McDonald

Creative Directors:

Afshin Moeini, Christian Poppius

Group Brand Director:

Maja Beckman

Brand Manager:

Ewa Staël von Holstein

Strategist:

Thomas Eon

Agency Producer:

Markus Ahlm

Production Company:

Bacon Production

Director:

Andreas Nilsson

Executive Producer:

Mette Jermiin

Line Producer:

Ditte Glass

DOP:

Lasse Frank

Production Manager:

Nana Ama Amartey Rothenborg

Service Production Bucharest:

ICON Films

Local producer:

Alma Bacula

Local Production Manager:

Andreas Natis

Local Production Coordinator:

Otilia Catana

1st AD:

Didier Mallet

Focus Puller:

Georgica Ilie

Chief Gaffer:

Florin Nicolae

Key Grip:

Cristi Toader

Sound Technician:

Ionut Geadau

Production Designer:

Alexis Ross

Props Master:

Grigore Puscariu

Stylist:

Pernille Holm

Stylist Asst:

Ramona Creanga

Hair stylist:

Cristina Temelie

Location Manager:

Calin Hagima

Postproduction:

BaconX

Editor:

Ben Campbell / The Quarry

Creative director & VFX supervisor:

Jan Tvilling

Executive Producer:

Eliana Carranza-Pitcher

Head of Production:

Mia Lalanne

VFX Producer:

Lorène Lescanne

Lead Compositor:

Mario Maruska

Compositors:

Kai Hauswirth, Marina Henzel, Thomas Banner

Colorist:

Hannibal Lang

Conform Artist:

Søren Knudsen

Sound Designer:

Adrian Aurelius

Post Producer:

Louise Ryge

Head of Marketing:

Jim Carlberg

Head of Creative Agency:

Mirja Kais

Creative Lead (Creative Lead, AD):

Mathias Anderson

Creative Lead (Creative Lead, Copy):

Erik Carlson

Date:

May, 2022

Ad of the day

Ad of the Day | Nike/NOCTA: Yes Man Full 9.5 Ad of the Day | Pizza Hut: Every Four Years 9.8 Ad of the Day | Airalo: Connection Means the World 0.0

Latest News

Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes

Jul. 22, 2026

Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes

Founded in 2003, SportVibes has extensive experience creating connections between fans

World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think

Jul. 22, 2026

World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think

The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness