Tic Tac: The Worst Breath in the World

8.9

Media Type:

Experiential Experiential

Brand

brand

Agency

agency

Country:

France

Bad breath can be a mortifying thing, and Ogilvy Paris nicely illustrates that by exaggerating that humiliation.

Credits

Advertising Agency:

Ogilvy Paris, France

Executive Director, Digital & Brand Content:

Baptiste Clinet

Content:

Fred Levron

Creative Directors:

Nicolas Lautier, Florian Bodet

Art Director:

Salome Jestin

Copywriter:

Charles-Henry Joyaut

Strategic Planner:

Hadi Zabad

Digital Producer:

Hugo Diaz

Production:

Fighting Fish

Director:

Nemeta

Date:

April, 2012

Latest News

Sep. 04, 2026

Lucid Motors & BarkleyOKRP Launch "Is Your Family Built for the Lucid Gravity?" Campaign

Most family SUVs have to prove they’re ready for everything a family can throw at them

Sep. 04, 2026

Poke The Bear Bottles The Spirit of West Virginia's Legendary Blue Lot in New Bourbon Campaign

That's the idea behind Poke The Bear's first campaign for Tailgate Spirits™, the West Virginia spirits company behind Blue Lot Bourbon