The Woolmark Company: Wear Wool, Not Fossil Fuel
Media Type:
Film
Brand
Agency
Country:
Industry:
The Woolmark Company’s environmentally focused new global brand campaign ‘Wear Wool, Not Fossil Fuel’ aims to educate consumers about the hidden impact of synthetic fabrics on the environment and how choosing natural fibres such as wool can be a solution to reducing fashion’s impact. Featuring a series of powerful visual messages that highlights the link between synthetic fabric and the crude oil used in its manufacture and the inherent eco-benefits of merino wool, the work is tailored to film and OOH, with initial media scheduled in the US, UK, France and Australia for September.
Credits
Production Company:
Park VillageCreative Company:
20somethingCreative Director:
Will ThackerExecutive Producer:
Adam BoothCreative/Copywriter:
Elliott StarrStragety Partner:
Fran DocxBusiness Lead:
Anisha ObengAccount Manager:
Amy GreasbyFilm & Stills Producer:
Lauren HavardService Company:
Silver Lining Pictures SAService Producer:
Renier RidgewayDOP:
Lennert HillegeVFX Supervisor:
Tim SmitSFX:
Max Poolman/ MXFX3D OOH Design Director:
Samuel Guillotel/ 3DsomethingDesigners:
Rory Stiff, Casey HighfieldProduction Designer:
Arlene WentzelWardrobe Designer:
Lewis MunroPost-production Company:
Dead PixelGrade:
No 8 LondonColourist:
Alex GregoryAudio & Music Production:
Ambit SoundPhotographer:
Dirk ReesMedia Agency:
CraftMedia Planner:
Sam Fowler, Alistair HornsbyDate:
September, 2022More from The Woolmark Company
The Woolmark Company: The innovator
0.0
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 04, 2026
Lucid Motors & BarkleyOKRP Launch "Is Your Family Built for the Lucid Gravity?" Campaign
Most family SUVs have to prove they’re ready for everything a family can throw at them
Sep. 04, 2026
Poke The Bear Bottles The Spirit of West Virginia's Legendary Blue Lot in New Bourbon Campaign
That's the idea behind Poke The Bear's first campaign for Tailgate Spirits™, the West Virginia spirits company behind Blue Lot Bourbon