The Salvation Army: Coach Dolly

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

USA

The Salvation Army’s spots, "Coach Dolly" and "Lead In Video," via agency LERMA/ and directed by Adam Littke of Camp Lucky, star the iconic country singer Dolly Parton. The commercial premiered in October announcing that Dolly Parton would be the musical performer at the Dallas Cowboys Thanksgiving Day game that kicked off The Salvation Army’s 133rd Red Kettle Campaign.

Credits

Advertising Agency:

Lerma/, USA

Creative Director, Writer:

Katie Bernet

Creative Director, Art Director:

Amanda Jackson

Associate Creative Director, Art Director:

Kirstin Mullins

Writer:

Brooke Boulter

Agency Producer:

Bridget Fontenot

Principal, Brand Leadership:

Cassidy Wren

Account Director, Brand Leadership:

Molly Murer

Account Executive, Brand Leadership:

Meryn Kennedy

Production Company:

CAMP LUCKY

Director:

Adam Littke

Executive Producer:

Brandon Tapp

Producer:

Chelsea Nolner Sevadjian

Editor:

Elizabeth M. Stewart

Executive Producer, Post:

Jessica Berry

Sound Designer:

Matt Cimino

Finishing Artist:

Mark Sullivan

Colorist:

Neil Anderson

Date:

December, 2023

Latest News

Sep. 04, 2026

Lucid Motors & BarkleyOKRP Launch "Is Your Family Built for the Lucid Gravity?" Campaign

Most family SUVs have to prove they’re ready for everything a family can throw at them

Sep. 04, 2026

Poke The Bear Bottles The Spirit of West Virginia's Legendary Blue Lot in New Bourbon Campaign

That's the idea behind Poke The Bear's first campaign for Tailgate Spirits™, the West Virginia spirits company behind Blue Lot Bourbon