The Department for Work and Pensions: Credit where Credit’s Due
Media Type:
TV
Brand
Agency
Country:
Industry:
The Department for Work and Pensions (DWP) has today unveiled a new campaign, "Credit where credit’s due", aimed at increasing Pension Credit uptake across the UK. The multichannel push, created in partnership with M&C Saatchi UK, encourages younger generations to prompt their parents to check their eligibility for Pension Credit, a benefit that could provide pensioners with an additional average income boost of over £3,900 annually.
Credits
Advertising Agency:
M&C Saatchi London, UKCreative Partner:
Guy BradburyCreative Directors:
Sam Turk, Paul RobbinsSenior Film Producer:
Dale ChapmanHead of Strategy:
Sophie LeanSenior Strategist:
Maya RampalClient Partner:
Clare RichardsonAccount Director:
Isabella ForbesSenior Account Manager:
Jami BettHead of Design:
Andy HarrisProject Director:
Verity De Courcy NormanDirector:
Tony BarryProduction House:
KnuckleheadProduction House Producer:
Francis Mildmay-WhiteEdit House:
Whitehouse PostOffline Editor:
Sam GunnEdit Producer:
Ella SedgewickPost House:
Electric Theatre CollectiveColourist:
Luke MorrisonProd Co Producer:
Rosie CorbettSound House:
No.8Sound Engineers:
George Castle, James EverettSound Producer:
Karen NodenDate:
November, 2024More from The Department for Work and Pensions
The Department for Work and Pensions: Tell DWP
10.0
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 04, 2026
Lucid Motors & BarkleyOKRP Launch "Is Your Family Built for the Lucid Gravity?" Campaign
Most family SUVs have to prove they’re ready for everything a family can throw at them
Sep. 04, 2026
Poke The Bear Bottles The Spirit of West Virginia's Legendary Blue Lot in New Bourbon Campaign
That's the idea behind Poke The Bear's first campaign for Tailgate Spirits™, the West Virginia spirits company behind Blue Lot Bourbon