The Danish Association of Midwives: The midwife crisis
Media Type:
Outdoor
Brand
Agency
Country:
Industry:
Give life an easier start – More hands on the maternity ward. Saatchi & Saatchi Copenhagen chose to support the Danish midwives because of the massive cuts in their resources over the last years. We wanted to dramatize the stress this placed on the Danish maternity wards. And we wanted bus passengers to help us. So we created an image where it looks like the busy passengers are abandoning a woman giving birth.
Credits
Advertising Agency:
Saatchi & Saatchi, Copenhagen, DenmarkManaging Director:
Annette PiilgaardArt Directors:
Sebastian Hartboel, Peter ConlanCopywriter:
Mikkel JonssonIllustrator:
Rasmus LundsteenFinalization:
Mette PedersenAdditional Credits:
Marie Christine Frederiksen, Cecilie, Jelstrup LarsenDate:
January, 2017
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